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Law Firm SEO Case Study: 1K to 10K Monthly Traffic: 822% Click Growth in 16 Months

For any law firm, establishing a strong online presence is essential to connect with clients in need of legal expertise and to stay competitive in today’s digital-driven legal landscape. A robust online presence not only enhances visibility but also builds trust and credibility among potential clients.

This case study explores how a strategic and targeted SEO approach enabled Leverson Budke to transform its online presence, achieve impressive growth in key metrics, and solidify its position as a leading criminal defense law firm.

16 months data GSC

Background

Leverson Budke, a well-respected Minnesota-based criminal defense firm, is known for its unwavering commitment to protecting the rights of individuals facing criminal charges. With a proven track record in handling complex cases, the firm has earned a reputation for its aggressive defense strategies, personalized client care, and deep understanding of Minnesota’s legal landscape.

leversonbudke homepage

The campaign aimed to position Leverson Budke as a leading authority in criminal defense by improving keyword rankings, driving more organic traffic, and increasing inquiries from potential clients. Through a combination of website structure optimization, technical SEO optimization, targeted content creation, and strategic link-building, the firm successfully addressed its initial challenges.

As a result, Leverson Budke experienced significant growth in key performance metrics, including an 822% increase in clicks and a substantial rise in keyword rankings across competitive search terms.

This SEO case study outlines the strategic approach taken, the challenges overcome, and the impressive results achieved, highlighting the transformative impact of a well-executed SEO strategy on a specialized law firm’s digital presence.

Challenges

  • Low visibility for critical legal service keywords.
  • Insufficient organic search traffic.
  • Poorly optimized content and website structure.
  • Limited high-quality backlinks.
  • Strong competition from other law firms dominating the search results.

SEO Strategy

To overcome these challenges, we implemented a comprehensive SEO strategy that focused on the following areas:

  1. Website Audit and Technical SEO Optimization
    • Resolved technical issues, including page speed and mobile responsiveness, to enhance user experience and search engine crawlability.
  2. Keyword Research and On-Page Optimization
    • Targeted high-value legal service keywords and optimized existing content while creating new pages to capture long-tail search queries.
  3. Content Strategy
    • Developed valuable blog posts and legal guides to address common client concerns, enhancing content quality and relevance.
  4. Link Building
    • Acquired high-quality backlinks through guest blogging and strategic outreach to improve domain authority.
  5. Local SEO Optimization
    • Optimized the firm’s Google My Business listing and encouraged positive reviews, boosting local search visibility.

Results

The impact of the SEO strategy over the 16-month period was substantial, as evidenced by the following key metrics:

Last 2 years data semrush
  • Daily Comparison (23 April 2023 vs. 22 August 2024):
    • Daily clicks increased from 33 to 348 (an increase of over 10x).
    • Daily impressions grew from 5,396 to 16,345 (a 3x increase).
  • Monthly Comparison (23 April 2023 to 23 May 2023 vs. 22 July 2024 to 22 August 2024):
    • Total clicks increased from 1.17K to 10.8K (a growth of more than 9x).
    • Impressions surged from 146K to 498K (a growth of over 3x).

Before (April 2023)

seo case study

After (August 2024)

Current months data GSC

Keyword Growth (Ahrefs Data):

  • On 23 April 2023, the site had 1,847 ranking keywords. After 16 months of targeted SEO work, this number increased to 6,145 keywords.
  • The number of keywords ranking in the top 3 positions grew from 25 to 284.
  • Keywords ranking between positions 4-10 increased from 131 to 771.
  • Keywords ranking between positions 11-20 expanded from 139 to 1,030.
  • Keywords ranking between positions 21-50 rose from 642 to 1,875.
  • The remaining keywords, now totaling 2,185, rank above position 50.

Before (April 2023)

Organic keyword old ahrefs

After (August 2024)

seo case study

Conclusion

By partnering with BuzzGeek, Leverson Budke successfully transformed its online presence, achieving a remarkable 822% increase in clicks, a substantial rise in keyword rankings, and a significant boost in organic traffic. Through a carefully crafted SEO strategy that addressed technical, on-page, content, and link-building needs, Leverson Budke is now well-positioned as a leading criminal defense law firm in Minnesota’s competitive legal landscape. This case study underscores the power of targeted SEO in driving long-term growth and success for specialized law firms.

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Get My Free Proposal

We just need a little info to get started

In a hurry? Give us a call at 612-254-6000

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Complete form

Free Consultation

Get Proposal

Get My Free Proposal

We just need a little info to get started

In a hurry? Give us a call at 612-254-6000

How it works

Complete form

Free Consultation

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